disruptiv
Innovation - business model.
- Category: disruptiv innovasjon
Når den gode teknologien taper
Artikkel av Espen Andersen i Aftenposten lørdag 7. januar 2006
Innovation Basics
Clayton Christensen introduced the principles of disruptive innovation in his book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. The book helped managers understand how an organization that does everything right—listens to customers, keeps a close eye on the competitors, and invests heavily in technological advancements—may get blindsided by disruptive innovations. These are new products, services, or business models that initially target small, seemingly unprofitable customer segments, but eventually evolve to take over the marketplace
